With over 3.5 billion searches per day, Google is a hotspot for consumers. And with its location-specific and rich results, it is ingrained in our daily lives as the go-to tool for, well, anything — getting the weather, buying tickets, finding products, vetting services, answering quick questions, seeing if a local store is open, and the list goes on. Here are some strategies your local business can implement to get on this highly trafficked search engine for free.