Business Athlete: International marketing campaign for the new BMW 5 Series Sedan enters decisive stage. At the center of the campaign is the new TV commercial featuring Hollywood’s Scott Eastwood.
In the TV commercials, which are 30 and 45 seconds long, the BMW 5 Series asserts its strong character, unswerving in the pursuit of its chosen path in life. Both vehicle and driver press ahead relentlessly, with a keen spirit and clear focus. The message of the commercials is complemented by a tag-on introducing the plug-in hybrid BMW 530e iPerformance, and with it the attributes of sustainability and technology.
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