IKEA + HAY – a design collaboration

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The first look into the collaboration between IKEA and danish furniture design company HAY. The film abstractly explores the raw materials that will be used in the collection.

Client: IKEA
Agency: Nikextension
Creative Direction: Nikolaj Fremming
Concept: Barkas, Morten Kühl Christensen & Nikextension
Art Directors: Morten Kühl Christensen & Mike Wittrup
Design & Animation: Morten Kühl Christensen of Kühl & Solvstrom
Sound Design: Kong Malthe & Kasper Littauer

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