IKEA + HAY – a design collaboration

The first look into the collaboration between IKEA and danish furniture design company HAY. The film abstractly explores the raw materials that will be used in the collection.

Client: IKEA
Agency: Nikextension
Creative Direction: Nikolaj Fremming
Concept: Barkas, Morten Kühl Christensen & Nikextension
Art Directors: Morten Kühl Christensen & Mike Wittrup
Design & Animation: Morten Kühl Christensen of Kühl & Solvstrom
Sound Design: Kong Malthe & Kasper Littauer

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