Brown Jordan “the world’s finest furniture” Unveiled

When distinguished legacy brand Brown Jordan sought to evolve their identity, they wanted to communicate the premium quality of the product line and speak eloquently to a discerning 21st century audience. That objective was expressed with the creation of the tagline “the world’s finest furniture” and the positioning it awarded, but a need emerged to explain that statement with a rich and visual narrative. This video encapsulates the new identity by weaving together the many stories it tells: the compelling and innovative design process, the painstaking commitment to quality, the legacy of a brand founded nearly 68 years ago and the vivid moments afforded by furniture that endures through generations.

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