Ikea Rebrand Logo Animation

I was put into a group of 6 students and we were assigned the task of rebranding the Ikea Furniture Store. My contribution to the project was Creative Director, creating a logo animation, and creating fleet vehicles and promotional vehicles. The concept for the animation was to play off of their step-by-step building booklets that they send with all of their furniture and have the animation say “so easy that it practically builds itself.”

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